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PAY PER CLICK MANAGEMENT
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Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, Social networking Sites, in which adverting company pay their host/Portal only when their ad is clicked. With search engines, adverting companies typically bid on keyword phrases relevant to their target market or target. Some of the Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites or Portals that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

Google Adverts
All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

Yahoo! Search Marketing
Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.
Yahoo began offering this service after acquiring Overture Services, Inc.
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